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#rockupinred – British Heart Foundation’s annual campaign goes social!
The Sentiment Metrics office is always up for supporting a good cause and today is no different. With the British Heart Foundation’s Rock Up In Red campaign in full swing, we’ve joined in the fun and...
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#rockupinred part two
In last Friday’s blog post, we looked at how the British Heart Foundation’s Rock Up In Red campaign had been received so far on social on the day of the campaign. People had been tweeting, posting...
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The Power of Retweets
One click and it’s out there for all to see. It doesn’t take much nowadays for one comment on social media to impact a brand’s reputation thanks to the power of retweeting. Obviously it’s good times...
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Using social media monitoring to understand consumer motivations and behaviour
Drinking tea… an iconic symbol of British culture and something that people long for on a cold winter’s day, like today. Throw in a biscuit as well – good times! Supermarket shelves are stacked with...
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Three’s dancing pony goes viral on social
The advert has only been out a week and already a lot of UK social media users will have heard of the dancing pony or have been raving about it themselves. Mobile provider Three’s latest advert,...
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Who won the #budget2013 Twitter battle?
The Chancellor of the Exchequer, George Osborne, has had a busy week. Not only has he delivered the budget, he’s also joined Twitter. He quickly racked up over 30,000 followers as he and the...
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How does Associated British Foods fare on social?
Associated British Foods (ABF) … which of its brands first spring to mind? Your list should include Twinings, Kingsmill, Silver Spoon, RYVITA, and Primark. These are all part of this international...
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What gets the conversation flowing on social for water companies in the UK?
In the UK, everyday life can often come to a standstill in an instant. Water providers are just one of many utility companies that people rely on day in, day out. So when something out of the ordinary...
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The social reaction to the British and Irish Lions line up
At Tuesday lunchtime, many rugby supporters were eagerly awaiting the announcement of the squad for the British and Irish Lions tour of Australia, which gets underway next month. (Image from:...
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Social Customer Service for Utilities
Last week our CEO, Leon Chaddock, took part in a webinar on Social Media Monitoring and Engagement for Utilities alongside Charles Stanton (British Gas), Bernard Mooney (Bord Gais Networks) and Luke...
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